OG WEBSITE REFRESH

UI/UX Design | Q1 2025 | OpenGov

Project Overview

As part of OpenGov’s full rebrand, I worked closely with my design manager and a cross-functional team to refresh the company’s entire website. More than 90 pages in just 8 weeks. This effort was critical to avoid confusion for our clients and prospects while giving the new brand a modern, unified web presence. Internally, it was called a “heroic effort.”

While I wasn’t the lead designer, I played a key role in the design phase, collaborating on structure, visuals, page layouts, and new interactive elements.

Process

Redesigned 10+ core pages in Figma with product marketers

  1. Created net-new web modules:

    • Quote section

    • Gallery component

    • Menu redesign

    • Header layouts

    • An interactive map concept for the Careers page

Impact

Website now consistently drives 10+ MQLs/month via the demo form

By mid-August 2025, it generated:

  • 24 S1s and 12 S2s, making it the top-performing source

A $20K ARR deal closed in July 2025 from a lead who submitted a form via our redesigned product suite pages