Digital Ads Campaigns & Motion
Digital Design / Motion Graphics | Ongoing (2024–2025) | OpenGov | LinkedIn, Google Ads, RollWorks
The Challenge
As part of OpenGov’s rebrand rollout, I partnered closely with the demand generation team to design high-performing digital ads that aligned with campaign goals and resonated with the market. The challenge was not just to apply the new brand, but to do so in a way that felt fresh, relevant, and high-converting across multiple platforms.
I created over 20+ ad templates in multiple sizes (about 120 assets) in the span of a month, including static and motion graphics. These are being used across LinkedIn, Google Ads, and RollWorks.
The Process
To help our campaigns stand out in crowded feeds, I focused on:
Bold, brand-forward visuals
Messaging hierarchy tailored to each stage of the funnel
Scalable templates to speed up production while maintaining quality
Animations and motion graphics to increase engagement and scroll-stopping power
The Impact
$145K in S2 ARR from ad campaigns in May 2025
$175K in ARR in June 2025 from $38.4K in total ad spend.
In August 2025, RollWorks Ads drove 2.29 million impressions, and influenced about 2.27M in Gross ARR.
Continuous praise from demand-gen partners for quality and performance.
What I learned
This work showed me how impactful great design can be when it’s rooted in campaign strategy. It also pushed me to think not just about aesthetics, but about outcomes creating visuals that convert. I’m especially proud of helping bring consistency, flexibility, and a modern edge to OpenGov’s ad presence during a pivotal brand evolution.