OG Tradeshow Booth

Experiential Design / Event Branding | Q1 2025 | OpenGov

The Challenge

In early 2025, OpenGov launched a full rebrand, and I was responsible for bringing it to life at two major industry events. I designed a standout tradeshow booth featuring 6 branded demo stations, a large tower, and a hanging graphic. The goal: to create a booth that felt fresh, modern, and unmistakably OpenGov. Something that would turn heads on the show floor and support lead generation.

I owned the end-to-end design process, including:

  • Concepting the full booth layout

  • Applying new brand visuals across all booth elements

  • Communicating with the exhibit vendor

  • Reviewing and approving all production proofs

  • Managing feedback from internal stakeholders across design, marketing, and events

The Process

I started with vendor-provided templates, then explored layouts and visuals that would make the most of the space while aligning with the updated brand. Once the design was finalized, I worked directly with the printer, handling specs, materials, color matching, and last-minute adjustments. Internally, I balanced input from multiple teams to keep things on track and aligned.

The Impact

80+ marketing qualified leads (MQLs) from PWX

  1. $40K deal closed from a lead at GFOA

  2. Internal and external feedback was overwhelmingly positive:

    “OpenGov was everywhere and being talked about by just about everyone.”

  3. The booth visually stood out—clean, bold, and instantly recognizable